The Lucky Seven

Every year at this time, I reflect on how I first started Tree Craft Diary..
Starting small, I purchased materials and basic findings to make jewelry (I am self-taught on this!), and all that stuff fit into this small toolbox I bought from Daiso. Today I use this box to store only 10% of our chain supply.⁣

I archive some old notes I brainstormed for ideas when picking the name (looks like I have some kind of affair with “tree” 😆) and logo for this new venture of mine. As time goes by, I keep searching for guidance to learn how to run a small business online.⁣

I still had a day job as a product designer in Singapore when I decided to give it a try, establishing a brand. After work, I had around 2 hours at night to work on this biz every weekday, and when the weekend came, I was excited to wake up early take photos of the pieces I made during the week and then list them online. After three months, I finally got my first sale on Etsy. Coming to the fifth month, I received an interview invitation from GoGirl! Indonesia magazine that they wanted to feature my story and article in the October issue of that particular year. Around six months after TCD was set, I moved back to Jakarta to pursue my passion full-time. That was in 2012.⁣

Thank you for allowing me to grow, foster, and build the idea that was a mere thought. Without you, it would have remained just an imagination.⁣

In deep gratitude,⁣

I’ve been making this two-meter-long stone garland for several weeks and now it is finally finished! 🎉
I chose mint Amazonite, semi-opaque white Agate, green Peridot chips, orange oyster Shell, Rose Quartz, Strawberry Quartz, Sandstone, red Coral, Ocean Jasper, Queen Conch and some more charms embellishments to build up this one kilo weight gems garland.⁣

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